Saturday, 2 March 2013

MULTIMEDIA : Multimedia In Daily Life


What is “Multimedia”?



Multimedia is the use of a computer to present and combine text, sound, images, animations and videos with this tool and connection so that users can interact, write and communicate.

Multimedia is often used in the entertainment world. Apart from the entertainment world, also adopted by the world's Multimedia Game. Multimedia also utilized in the world of education and business. In the world of education, multimedia is used as a medium of instruction, both in the classroom and on their own-self. In the business world, multimedia is used as a media company profile, product profile, even as media training and information kiosks in e-learning system.

Below are few development of multimedia in many fields and areas nowadays.


MULTIMEDIA DEVELOPMENT:-


  • MULTIMEDIA DEVELOPMENT IN THE FIELD OF EDUCATION




In the world of multimedia education very helpful role in facilitating student learning or teacher in delivering and receiving of what is communicated. Before the born of computer, teachers mostly delivering lessons in writing or orally. Now presentation can be done with more interactive way as teaching and learning can be easier because it was supported by various aspects: voice, video, animation, text, and graphics, even online tutorial (e-learning).

  • MULTIMEDIA DEVELOPMENT IN THE FIELD OF ADVERTISEMENT




Advertising will have less attraction in the absence of multimedia. But when adding multimedia, advertisements can be very interesting and will attract a lot of consumers that seen it. Using voice, pictures, video, animation and sophisticated text in the multimedia will add more value to it rather than ordinary advertisement.

  • MULTIMEDIA DEVELOPMENT IN BUSINESS


There are numbers of companies provide officers with training in multimedia-based training materials in the form of simulation.

For example:
• NASA uses multimedia to control flight training for astronaut candidates


  • MULTIMEDIA DEVELOPMENT IN THE FIELD OF ENTERTAINMENT


Entertainment is very important in human life, after weary day's work or man's activity takes entertainment to amuse for their break. Multimedia can be use as a enhancer in entertainment animation and integrated laser show at a music concert. There are many cartoon which are created with multimedia nowadays.

  • MULTIMEDIA DEVELOPMENT IN THE FIELD OF HEALTH



In medical world, multimedia has a very important role to help doctors to determine the disease and to diagnose it. Nowadays, there has been a medical devices to know the state of the art of medicine or detected in the human body condition such as ultrasound, Rontgen or even for blood tension.



  • MULTIMEDIA DEVELOPMENT IN POLITICS

In the era before multimedia, campaign only focus on using oral or written on leaflets or sticker or baleho. Now with the aid of multimedia, action campaigns have spread to the virtual world.

For examples, recent U.S. president use multimedia in his  campaign.




References :-


Reddi V. U. and Mishra, S. (2003). Educational Multimedia: A Handbook for Teacher-Developers. The Commonwealth of learning. Retrieved February 29, 2013, from http://www.cemca.org/emhandbook/educational.htm.

Harrison, J.V. (2003). Enhancing digital advertising using dynamically configurable multimedia : Multimedia and Expo, 2003. ICME '03. Proceedings. 2003 International Conference. United States of America.

Zisman, A. (1995). It has taken a while, but multimedia's benefits for business are becoming clear. Retrieved February 29, 2013, from 

BRUNEI-MUARA (2012). Using multimedia technology to tackle local health issues. The Brunei Times. Retrieved February 29, 2013, from  http://www.bt.com.bn/news-national/2012/12/13/using-multimedia-technology-tackle-local-health-issues

Temmel, M. (n.d.). The Impact Of The Internet On Our Daily Life. Retrieved February 29, 2013, from  http://www.tru.ca/cpj/essay.html.





By Mohd Nurhadi Bin Mohd Kifli (2010913601)

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