Showing posts with label MULTIMEDIA. Show all posts
Showing posts with label MULTIMEDIA. Show all posts

Friday, 22 March 2013

MULTIMEDIA : COMMON KNOWLEDGE



Multimedia is media and content that uses a combination of different content forms. This contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, or interactivity content forms.



Multimedia is usually recorded and played, displayed, or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.




The use of computers to present text, graphics, video, animation, and sound in an integrated way. Long touted as the future revolution in computing, multimedia applications were, until the mid-90s, uncommon due to the expensive hardware required. With increases in performance and decreases in price, however, multimedia is now commonplace. Nearly all PCs are capable of displaying video, though the resolution available depends on the power of the computer's video adapter and CPU.

Multimedia can include a range of formats from a simple PowerPoint slide show to a complex interactive simulation (Learning Circuits) and in most cases is believed to enhance user experience and result in easier and faster understanding of the information presented. The concept of presenting information in various formats is not a new phenomenon, however when reviewing this concept in terms of multimedia it generally implies presenting information in various ‘digital’ formats.




According to Dave Marshall 11/5/1999, Multimedia can have a many definitions these include:

Multimedia means that computer information can be represented through audio, video, and animation in addition to traditional media (i.e., text, graphics drawings, images). A good general definition is: Multimedia is the field concerned with the computer-controlled integration of text, graphics, drawings, still and moving images (Video), animation, audio, and any other media where every type of information can be represented, stored, transmitted and processed digitally. A Multimedia Application is an Application which uses a collection of multiple media sources e.g. text, graphics, images, sound/audio, animation and/or video. Hypermedia can be considered as one of the multimedia applications.

Multimedia may be broadly divided into linear and non-linear categories. Linear active content progresses often without any navigational control for the viewer such as a cinema presentation. Non-linear uses interactivity to control progress as with a video game or self-paced computer based training. Hypermedia is an example of non-linear content.

Multimedia presentations can be live or recorded. A recorded presentation may allow interactivity via a navigation system. A live multimedia presentation may allow interactivity via an interaction with the presenter or performer.



Major characteristics of multimedia is:

  • Multimedia presentations may be viewed by person on stage, projected, transmitted, or played locally with a media player. A broadcast may be a live or recorded multimedia presentation. Broadcasts and recordings can be either analog or digital electronic media technology. Digital online multimedia may be downloaded or streamed. Streaming multimedia may be live or on-demand.


  • Multimedia games and simulations may be used in a physical environment with special effects, with multiple users in an online network, or locally with an offline computer, game system, or simulator.



The various formats of technological or digital multimedia may be intended to enhance the users' experience, for example to make it easier and faster to convey information. Or in entertainment or art, to transcend everyday experience.

Enhanced levels of interactivity are made possible by combining multiple forms of media content. Online multimedia is increasingly becoming object-oriented and data-driven, enabling applications with collaborative end-user innovation and personalization on multiple forms of content over time. Examples of these range from multiple forms of content on Web sites like photo galleries with both images (pictures) and title (text) user-updated, to simulations whose co-efficients, events, illustrations, animations or videos are modifiable, allowing the multimedia "experience" to be altered without reprogramming. In addition to seeing and hearing, Haptic technology enables virtual objects to be felt. Emerging technology involving illusions of taste and smell may also enhance the multimedia experience.



References :-

  1. http://www.webopedia.com/TERM/M/multimedia.html
  2. http://www.cs.cf.ac.uk/Dave/MM/OLD_BSC/node10.html
  3. http://searchsoa.techtarget.com/definition/multimedia
  4. http://www.w3schools.com/html/html_media.asp
  5. http://learningtechnology.wikispaces.com/What+is+Multimedia


By Sharifah Nursabrina binti Wan Mahlar (2010381017)

Saturday, 2 March 2013

MULTIMEDIA : Multimedia In Daily Life


What is “Multimedia”?



Multimedia is the use of a computer to present and combine text, sound, images, animations and videos with this tool and connection so that users can interact, write and communicate.

Multimedia is often used in the entertainment world. Apart from the entertainment world, also adopted by the world's Multimedia Game. Multimedia also utilized in the world of education and business. In the world of education, multimedia is used as a medium of instruction, both in the classroom and on their own-self. In the business world, multimedia is used as a media company profile, product profile, even as media training and information kiosks in e-learning system.

Below are few development of multimedia in many fields and areas nowadays.


MULTIMEDIA DEVELOPMENT:-


  • MULTIMEDIA DEVELOPMENT IN THE FIELD OF EDUCATION




In the world of multimedia education very helpful role in facilitating student learning or teacher in delivering and receiving of what is communicated. Before the born of computer, teachers mostly delivering lessons in writing or orally. Now presentation can be done with more interactive way as teaching and learning can be easier because it was supported by various aspects: voice, video, animation, text, and graphics, even online tutorial (e-learning).

  • MULTIMEDIA DEVELOPMENT IN THE FIELD OF ADVERTISEMENT




Advertising will have less attraction in the absence of multimedia. But when adding multimedia, advertisements can be very interesting and will attract a lot of consumers that seen it. Using voice, pictures, video, animation and sophisticated text in the multimedia will add more value to it rather than ordinary advertisement.

  • MULTIMEDIA DEVELOPMENT IN BUSINESS


There are numbers of companies provide officers with training in multimedia-based training materials in the form of simulation.

For example:
• NASA uses multimedia to control flight training for astronaut candidates


  • MULTIMEDIA DEVELOPMENT IN THE FIELD OF ENTERTAINMENT


Entertainment is very important in human life, after weary day's work or man's activity takes entertainment to amuse for their break. Multimedia can be use as a enhancer in entertainment animation and integrated laser show at a music concert. There are many cartoon which are created with multimedia nowadays.

  • MULTIMEDIA DEVELOPMENT IN THE FIELD OF HEALTH



In medical world, multimedia has a very important role to help doctors to determine the disease and to diagnose it. Nowadays, there has been a medical devices to know the state of the art of medicine or detected in the human body condition such as ultrasound, Rontgen or even for blood tension.



  • MULTIMEDIA DEVELOPMENT IN POLITICS

In the era before multimedia, campaign only focus on using oral or written on leaflets or sticker or baleho. Now with the aid of multimedia, action campaigns have spread to the virtual world.

For examples, recent U.S. president use multimedia in his  campaign.




References :-


Reddi V. U. and Mishra, S. (2003). Educational Multimedia: A Handbook for Teacher-Developers. The Commonwealth of learning. Retrieved February 29, 2013, from http://www.cemca.org/emhandbook/educational.htm.

Harrison, J.V. (2003). Enhancing digital advertising using dynamically configurable multimedia : Multimedia and Expo, 2003. ICME '03. Proceedings. 2003 International Conference. United States of America.

Zisman, A. (1995). It has taken a while, but multimedia's benefits for business are becoming clear. Retrieved February 29, 2013, from 

BRUNEI-MUARA (2012). Using multimedia technology to tackle local health issues. The Brunei Times. Retrieved February 29, 2013, from  http://www.bt.com.bn/news-national/2012/12/13/using-multimedia-technology-tackle-local-health-issues

Temmel, M. (n.d.). The Impact Of The Internet On Our Daily Life. Retrieved February 29, 2013, from  http://www.tru.ca/cpj/essay.html.





By Mohd Nurhadi Bin Mohd Kifli (2010913601)